Growth Rate

The percentage change in active customer count over the selected period.

Lifecycle

Unit: percent

Higher is better

Measures the pace of customer base expansion or contraction. Positive rates indicate growth; negative rates indicate decline.

(Net Growth / Active Customers at Period Start) x 100

Code Expression

netGrowth / activeAtPeriodStart * 100

This metric is calculated using the following metrics as inputs:

Net Growth

The net change in customer count (new customers minus cancelled).

Active Customers

The count of customers currently receiving service with an active status.

Net Growth

The net change in customer count (new customers minus cancelled).

Churn Rate

The percentage of active customers who cancelled their service during the selected time period.

New Customers

The count of customers acquired during the selected time period.

Real-time (Cosmos DB)

Climb Analytics